Nonviolence
We are strictly nonviolent, always. Our power comes from ordinary people taking peaceful, courageous action — never from harm.
About us · Values
What we stand for.
Every action we take — from a planning objection to a racecourse — is guided by the same principles.
People power
Change comes when communities act together. The website viewer, the local resident, the first-time volunteer — you are the main character of this story, not us.
Truth-telling
From undercover investigations to courtrooms, we put evidence in front of the public and let the truth do the work — even when it’s uncomfortable.
Compassion for all life
Animals, nature, and people — including the farming and fishing communities who must be supported through a just transition.
Culture
A movement people can belong to.
We’re a small, ambitious organisation with an outsized voice. We look after each other, we welcome people underrepresented in the climate and animal-rights movements, and we believe serious work and genuine warmth belong together.
Share these values?
Then you already belong here.